Understanding Age Range by Generation: Insights from Beresford Research

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As of our knowledge cutoff in 2023, the concept of generations and their respective age ranges continues to be a topic of interest and study. Beresford Research, a renowned institution in the field of demographic analysis, has provided valuable insights into the age ranges that define each generation. In this article, we will delve into the findings of Beresford Research and explore the distinct characteristics of each generation, from the Traditionalists to the Gen Zers.
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Introduction to Generational Age Ranges

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The age range by generation is a crucial aspect of understanding the demographic landscape. Beresford Research has categorized the generations into six distinct groups: Traditionalists, Baby Boomers, Generation X, Millennials, Generation Z, and Generation Alpha. Each generation has its unique set of values, attitudes, and experiences shaped by the social, economic, and cultural context of their time.
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Breaking Down the Generations

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Traditionalists (born 1922-1945): This generation is characterized by their loyalty, discipline, and respect for authority. They grew up during a time of economic depression and war, which instilled in them a strong sense of responsibility and frugality. Baby Boomers (born 1946-1964): The post-war generation, known for their optimism, idealism, and social activism. They have been instrumental in shaping the modern world and have had a significant impact on politics, economy, and culture. Generation X (born 1965-1980): Often referred to as the "middle child" generation, Gen Xers are known for their independence, self-reliance, and adaptability. They have grown up during a time of rapid technological change and have learned to be resilient and resourceful. Millennials (born 1981-1996): This generation is characterized by their tech-savviness, diversity, and tolerance. They have grown up in a world of rapid technological advancement and have been shaped by the internet, social media, and globalization. Generation Z (born 1997-2012): The youngest generation, known for their pragmatism, entrepreneurship, and environmental awareness. They have grown up in a world of uncertainty and have learned to be flexible and innovative. Generation Alpha (born 2013-2025): The newest generation, characterized by their curiosity, creativity, and love for technology. They are growing up in a world of artificial intelligence, virtual reality, and the Internet of Things (IoT).
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In conclusion, understanding the age range by generation is essential for businesses, marketers, and policymakers to develop effective strategies that cater to the unique needs and preferences of each generation. Beresford Research has provided valuable insights into the distinct characteristics of each generation, from the Traditionalists to the Gen Zers. By recognizing the differences and similarities between generations, we can foster greater understanding, empathy, and collaboration among people of all ages.
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As we move forward in this rapidly changing world, it is crucial to stay informed about the latest trends and research in generational studies. By doing so, we can create a more inclusive, equitable, and harmonious society that values the contributions of all generations. Whether you are a business leader, a marketer, or simply an individual interested in learning more about the generations, this article has provided a comprehensive overview of the age range by generation, as informed by the research of Beresford Research.
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Last updated: December 2023